Skip to main content
Field Notesgrowth-team-of-onegtmgrowthplaysaudit-logonboarding

The Stack You Hand Over

Don't write a handover doc. It's what you remember, written the week you're busiest, and the new person spends two weeks asking what it left out. Ask one question of every task instead: could someone run this from the record alone? The record is what the work already leaves behind: your task list, your rules (when this happens, do that), and a line for every run. The yes lines are handed over already. The no lines are this week's writing. Part 4 of 4 of The Growth Team of One, and the last.

Hero image in the light register: the same one-person org chart as parts 1 to 3, now in its hand-off state. A top box labelled Head of Growth still reads YOU. It connects to six role boxes: Demand, Lifecycle, Sales assist, Ops and data, Reporting, and Tools. Demand and Ops and data now read SAM, a second name, in purple. Lifecycle and Sales assist keep the teal chip reading RULE. Reporting and Tools are dimmed and struck through with a red line. A strip beneath the chart shows the four operations, with 01 Inventory, 02 Subtract and 03 Delegate marked done, and 04 Hand off lit in purple. To the upper right, a white card headed Reading order, week one, lists four lines: 1, the rules; 2, a week of runs; 3, the edited runs; 4, your first yes; with a purple stamp across it reading The record is the doc. Title: The Stack You Hand Over. Beneath it: Run the handover test. Hand over a reading order, not a doc. The Growth Team of One, part 4 of 4. Byline: Brad Webb, Chief Growth Officer.
tl;dr

Don't write a handover doc. It's what you remember, written the week you're busiest, and the new person spends two weeks asking what it left out. Ask one question of every task instead: could someone run this from the record alone? The record is what the work already leaves behind: your task list, your rules (when this happens, do that), and a line for every run. The yes lines are handed over already. The no lines are this week's writing. Part 4 of 4 of The Growth Team of One, and the last.

Part 1, The Job Nobody Wrote Down, wrote the job down; part 2, The Work You Stop Doing, decided what to stop; part 3, The Work That Runs Without You, handed the small customer lines to rules; this part hands over the rest.

The second name goes on the chart on a Monday. Sometimes it's hire number two. Sometimes it's your successor, and you're the one moving on. Either way, someone has to learn the job by Friday, and until now the job has lived in exactly one place.

The instinct is a handover doc. You open a blank page the week before they start and try to write down everything you do. It's the wrong artifact. It's a snapshot of what you remember, which isn't the same as what you do. And you write it the week you're busiest, because the week before a handover is always the week you're busiest. It's out of date by Friday, and nobody reads it twice.

I know because I wrote one. The last time I handed a job over, I spent the final week on a doc with a table of contents and a section called "Things I'd forget." The person taking over read it once, politely, and then spent two weeks asking me questions it didn't answer. Most of the answers were sitting somewhere I'd never thought to point: the CRM's history, my sent folder, a notes field nobody else opened. I'd handed over a description of the job. The job's own record stayed behind.

This series has been building the other artifact all along. Not a doc about the job. The job, written down as it runs.

What the series already wrote

Put the first three parts side by side and look at what's already on the table.

The inventory. Part 1 wrote the job down by recurrence: what happens every day, every week, and every time something specific occurs. One line per task, with what triggers it and who'd notice if it stopped. That's a job description written while the job was being done, which is the only kind that stays accurate.

The stop list. Part 2 crossed out the lines nobody would miss and circled the ones a customer would notice by lunch. That's the part of a handover nobody writes: what you deliberately don't do, and why.

The rules. Part 3 handed the circled lines to rules. A rule you set once: when this happens, do that. Bryn is the agent we built at Civic to spot buyers on your site and run the follow-up you approved. Bryn calls that kind of rule a Play, and I'll keep the plain word here. The "when" is a signal: something a buyer just did, like coming back to your pricing page. Some rules draft the step and wait for a person to approve it. Each rule sits on a rung, set by what one wrong run would cost: it runs on its own, it runs after my yes, or it stays mine. Bryn calls the middle rung Approve mode.

The runs. Every time a rule fires, it leaves a line: what fired, what it did, from whom, and who said yes. That's the part no handover doc has ever had. It's the job, being done, with a time on every step.

Put together, that's the onboarding doc. Nobody wrote it for the handover, which is the point. It was written by doing the work, so it's still accurate on Friday. I made the same argument about marketing materials on Monday, in Built, Not Generated: the speed comes from the record. A handover is the same job with a person at the end of it.

The handover test

Here's the test. It's one question, asked of every line on the chart: could someone run this from the record alone?

Not "could someone smart work it out." From the record alone, without calling you. If yes, the line is handed over already, whether or not anyone has started. If no, the line lives in your head, and that's what you write down this week, before anyone arrives.

Run it on what survived part 2, plus the judgment calls that were always yours.

The rule lines pass without effort. A rule in four fields is already a description someone else can read: when this happens, do this, from this owner, write it down. The runs beside it show what it did last week. Those lines were written to be read.

The by-hand lines split. The weekly email passes, because the template is the instructions. The CRM cleanup usually doesn't. What counts as a duplicate, which owner wins when two people touched an account, which stage means what: that's a set of habits you've never had to say out loud. Attribution is the same. These are the lines you'd explain over someone's shoulder, and over someone's shoulder isn't a record.

The judgment lines fail, and they should. Quoting a price that isn't on the list can't run from a record, because the record would have to contain you. Leave those as no's. They get handed over differently, and I'll come to that.

The handover test.

Every line left on the chart after part 2, plus the judgment calls that were always yours. One question for each: could someone run this from the record alone?

Handed over alreadyyes: someone could run it from the record aloneTo write down this weekno: it lives in your head
  • Check ad spend and pacing (Demand) by hand
  • Build the outbound list (Demand) by hand
  • Scan new signups and trials (Lifecycle) by hand
  • Send the weekly email (Lifecycle) by hand
  • Follow up when a trial starts (Lifecycle) rule
  • Triage form fills and the inbound inbox (Sales assist) rule
  • Notice when a known account comes back to pricing (Sales assist) rule
  • Send the case study sales asked for (Sales assist) rule
  • Update the CRM and case study list when a deal closes (Ops and data) by hand
  • Find out when an integration breaks (Tools) rule
  • Clean up the CRM (duplicates, owners, stages) (Ops and data) by hand
  • Fix attribution and the broken UTMs (Ops and data) by hand
  • Quote a price not on the list (Head of growth) stays mine
  • Decide whether to chase a quiet deal (Head of growth) stays mine
  • Talk to the customer about to leave (Head of growth) stays mine

Handed over already: 10. To write down this week: 5.

The yes and no defaults are illustrative, one possible read. Yours will differ.

Figure 1. The handover test, one question for every line left on the chart. The yes lines are handed over already; the no's are this week's writing. Illustrative defaults.

Look at where the by-hand no's land: in the boxes you're about to hand to someone else. That's not bad luck. It's why you're hiring. For each by-hand no, write down the calls you make in the middle, the part you'd otherwise say over their shoulder. Not the steps; they'll see the steps. The calls. It's usually half a page, and it's the only writing this handover needs.

BRYNbyCivic Running now

What would this essay do if it could act? It just did.

Essay, alone

Someone reads it. Maybe they fit your ICP. The minute passes and nobody downstream ever knows.

Your chance to reach your engaged, identified prospect: Gone

Every run lands on the record.

Two names on the chart

Now draw the chart again, with two names on it. On the figures the new person is Sam, a placeholder.

Every box that survived part 2 goes one of three ways. It goes to the new person. It stays yours. Or it stays with its rule, right where part 3 put it. Most handover conversations only have the first two options, which is why they turn into a negotiation about who does what. The third option is the one that makes the conversation short, because a box on a rule doesn't need a person to run it. It needs a person to say yes.

That's the part that's easy to miss. A rule on the runs-after-my-yes rung has a yes-sayer, and while there was one name on the chart, that was me. The rule doesn't change when a second name arrives, but who approves it might. Make that decision on purpose: name who approves from the first day, and make the change where the rule lives, so the record shows it with a date. The version to avoid is a rule that keeps drafting for a yes-sayer who's moved on. The draft waits, politely, and the customer it was for hears nothing.

My split, for the chart this series has been drawing: Demand and Ops and data go to the new person, since that's where the work done by hand still lives. Lifecycle and Sales assist stay with their rules, and the new person becomes their yes-sayer. The head box, the judgment, stays mine for now. Move them around. If every box ends up with the new name, you're not hiring a second person. You're drawing your successor's chart, which is a fine thing to do on purpose.

Two names on the chart.

The four boxes that survived part 2. Give each one to the new person, keep it, or leave it with its rule. Sam is a placeholder for the second name.

BoxGoes toWhat that means
Head of growthYouThe judgment lines stay with you for now and get handed over in person.
DemandSam, the new hireSite, pixel, paid; outbound, partners.
LifecycleA rule, runs after my yesFollow up when a trial starts. Names a new yes-sayer.
Sales assistA rule, runs after my yesTriage form fills and the inbound inbox, and Send the case study sales asked for, run after my yes. Notice when a known account comes back to pricing runs on its own. Names a new yes-sayer.
Ops and dataSam, the new hireCRM hygiene; data plumbing. The two no's from Figure 1 get written down first.

Sam: 2 boxes. Stays mine: 0 boxes. On a rule: 2 boxes, each with a new yes-sayer to name.

The split is illustrative, one possible read. Reporting and Tools were struck in part 2; the one Tools line still running, the integration alarm, runs on its own and needs no yes-sayer.

Figure 2. Two names on the chart. Each kept box goes to the new person, stays yours, or stays with its rule, and a rule that waits for a yes names a new yes-sayer. Illustrative split; Sam is a placeholder.

The first week, from the log

Then give the new person a reading order, not a doc.

BRIEFS ⬩ PUBLIC PREVIEW

Next: a Brief on your own site.

Bryn reads your site and works out which companies are already looking at you, and whether they're worth your time. Then it writes up the first follow-up it would run, in your own colors, inside a minute. It takes a few minutes to read. Then pass it to whoever signs off.