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Follow up on every buying signal, with a record your whole team can read.

When multiple people and systems touch the same account, you need to know what triggered an action, which rule authorized it, and what happened next. Bryn runs the action and records the full run.

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Evaluating Bryn with your team? Book a demo →

Bryn only acts inside rules your team approved.

A rule your team sets once, when a buyer does this, do that: Bryn calls it a Play. Every Play defines the trigger, the accounts it applies to, and the action Bryn may take. Your team approves it before it runs. Every run is then logged from signal through action.

We ran it on ourselves before we asked anyone else to. Run #0001, the first time Bryn ran for real, fired on Civic's own site: from the first visit to the logged follow-up in under five minutes, published straight from the audit log.

demo-intent

viewed pricing ≥ 3composite ≥ 70

An account keeps returning to pricing and comparison material inside one week. Pings #growth-signals, files a CRM task with the signal chain attached, and personalizes the landing page for the next visit.

chat · crm3 runs · 7dcompleted · 2:02 PM
demo-intentviewed pricing ≥ 3 and composite ≥ 70
expansionviewed docs and invited teammate and composite ≥ 70
trial-rescuetrial returned and composite ≥ 70
seatsinvited teammate ≥ 2 and composite ≥ 70
outboundhigh intent and fit ≥ 70
suspended · 2026-09-10 11:20 AM
Nothing runs outside an approved Play

Every action traces back to a Play your team approved: the trigger, the accounts it covers, and the channel it writes to.

The kill switch is a single click

Stop everything, or one region, segment, or Play. The stop itself is on the record.

Every action is on the record

What Bryn saw, why it scored that way, what it did: timestamped and exportable.

Bryn plugs into the stack your team already runs: Slack, Microsoft Teams, HubSpot, and a webhook for everything else. See every integration →

Every score shows the signals behind it.

Every account gets a score that shows its work: does it look like a buyer, is it acting like one, is it acting now, blended into one overall score that Plays usually trigger on. For any account, you and your reviewer can see exactly which signals produced the number and why it landed where it did.

Looks like a buyer

Does this company match the kind of customer you want?

Acting like one

Is it behaving like a buyer: pricing visits, repeat sessions, high-intent signals?

Acting now

Is it happening now, or was that last month?

The overall score

The blend of the three. Plays usually trigger on this one.

Use the same four checks Civic uses internally.

Before any Play at Civic moves from Approve into Run mode, it clears these four checks. Your team can apply the same four to every Play you run.

  1. Trigger

    Is the trigger well defined? Can you state in one sentence exactly what fires this Play and what does not?

  2. Recoverable

    Is a mistake recoverable? If the Play does the wrong thing once, can you undo it or absorb it?

  3. Record

    Can you read the record afterward? Will there be a log of what it did and why, that a person could audit later?

  4. Kill switch

    Do you keep a kill switch? Can a human stop it, override it, or take the wheel back immediately, without a deploy?

"Run, when the job clears all four and you are comfortable letting it go end to end. Approve, when you want to see the move before it leaves. Kill, the switch that is always in your hand."

Buy vs Build Has Become Can vs Should, in Field Notes →

Built for teams running multiple Plays across a live stack.

Growth

$499/mo

For teams running multiple Plays with transparent scoring and CRM connectivity.

Full pricing →
Seven days free on monthly, and nothing is billed during the trial.

Watch the five steps run on one company

Give Bryn a website and it writes a Brief: its read on what that company runs, how it scores as a buyer, and the first follow-up worth making. The Brief is one full Bryn run on a real site, every step in order, with the receipt at the end. Eighty-eight seconds, start to finish.

How Bryn builds a Brief

Get your Site Brief →

Start free, or book a demo with your team.

Your first identified visitor in Slack in about 30 minutes. Every run is on the record from the first minute.

Start free →Book a demo →