Let Bryn act across your stack, with every action controlled and logged.
When multiple people and systems touch the same account, you need to know what triggered an action, which Play authorized it, and what happened next. Bryn takes the action and records the full run.
Evaluating Bryn with your team? Book a walkthrough →
Example run record: illustrative data
- Trigger
- Pricing visited 3×
- Score
- 82
- Fit88×0.40
- Intent91×0.35
- Timing60×0.25
- Play
- High-intent pricing visitor
- Mode
- Run
- Action
- Slack + CRM task
- Authorized by
- Approved Play
- Time
- 14:02:17
- Status
- Completed
Bryn only acts inside rules your team approved.
Every Play defines the trigger, the accounts it applies to, and the action Bryn may take. Your team approves the Play before it runs. Every run is then logged from signal through action. The loop stays the same: watch, score, act, log.
We ran it on ourselves before we asked anyone else to. Run #0001, the first time Bryn ran for real, fired on Civic's own site: watched to logged in under five minutes, published straight from the audit log.
Approved Plays fire end to end.
Last run 14:02:17 ⬩ Completed
Every action traces back to a Play your team approved: the trigger, the accounts it covers, and the channel it writes to.
Stop everything, or one region, segment, or Play. The stop itself is on the record.
What Bryn saw, why it scored that way, what it did: timestamped and exportable.
Bryn plugs into the stack your team already runs: Slack, Microsoft Teams, HubSpot, Snowflake, and a webhook for everything else. See every integration →
Every score shows the signals behind it.
Every account gets a transparent score: Fit, Intent, Timing, and their Composite, the blend Plays usually trigger on. For any account, you and your reviewer can see exactly which signals produced the number and why it landed where it did.
Does this company match the kind of customer you want?
Is it behaving like a buyer: pricing visits, repeat sessions, high-intent signals?
Is it happening now, or was that last month?
The blend of the three. Plays usually trigger on this one.
- Fit88×0.40
- Intent91×0.35
- Timing60×0.25
Weights 0.40 + 0.35 + 0.25 = 1.00
Use the same four checks Civic uses internally.
Before any Play at Civic moves from Approve into Run mode, it clears these four checks. Your team can apply the same four to every Play you run.
- Trigger
Is the trigger well defined? Can you state in one sentence exactly what fires this Play and what does not?
- Recoverable
Is a mistake recoverable? If the Play does the wrong thing once, can you undo it or absorb it?
- Record
Can you read the record afterward? Will there be a log of what it did and why, that a person could audit later?
- Kill switch
Do you keep a kill switch? Can a human stop it, override it, or take the wheel back immediately, without a deploy?
"Run, when the job clears all four and you are comfortable letting it go end to end. Approve, when you want to see the move before it leaves. Kill, the switch that is always in your hand."
Buy vs Build Has Become Can vs Should, in Field Notes →Built for teams running multiple Plays across a live stack.
$499/mo
For teams running multiple Plays with transparent scoring, CRM connectivity, and warehouse export.
Full pricing →Start free, or book a walkthrough with your team.
Your first identified visitor in Slack in about 30 minutes. Every run is on the record from the first minute.