Each Play below is named for the moment it watches for, not for a code. What follows the name is what actually happens: who gets pinged, where the task lands, and what the visitor sees next.
Play 01 · demo-intentWhen a good-fit account keeps circling back to pricing
They've looked at pricing, then comparison material, then pricing again: three times inside a week. That's the moment Bryn pings your #growth-signals channel, files a CRM task with the full signal chain attached so nobody has to reconstruct the story by hand, and personalizes the landing page for whatever they look at next. Inside the same minute, on the record.
pricing → comparison → repeat (7d)Slack ⬩ CRM ⬩ landing
Play 02 · expansionWhen a trial account starts acting like a team, not one person
A known account reads the docs, opens the integrations catalog, then invites a teammate: inside 48 hours. That's team formation happening inside a single trial. The Play files an expansion task on the account and arms an in-app prompt for the new seat, ready the moment they log in.
docs → integrations → invite-teammateCRM ⬩ in-app
Play 03 · trial-rescueWhen a quiet trial suddenly comes back
Three days of silence, then a return visit. That return is the moment that matters: most tools would have already written the account off. The Play pings the account owner and personalizes the landing surface toward whatever setup step was left unfinished, so the next visit picks up where they left off.
trial → idle (3d) → returnSlack ⬩ landing
Play 04 · seatsWhen a second teammate joins mid-trial
An active trial invites its second seat inside 24 hours. Team formation partway through a trial is one of the strongest convert signals there is, so the Play files the task on the spot and arms the upgrade prompt before anyone has to ask for a bigger plan.
trial:active → seat-invite ×2CRM ⬩ in-app
Play 05 · outboundWhen outside interest and a resolved identity line up
A third-party topic surge lands on a company, and inside the same window your site resolves that same company's identity. The Play pings the account owner and hands the account to your sequencer. Inside the partner posture Bryn keeps everywhere: your outbound stays your outbound.
intent surge → identity → outbound-nudgeSlack ⬩ sequencer