Skip to main content
Field Notes/bryngtmagentsadoptionbuying

Big Companies Scaled Agents This Year. Everyone Else Stood Still.

McKinsey's 2026 State of AI: 40 percent of billion-dollar companies are scaling agents, up from 27. Smaller companies sat flat at 22. The gap is implementation capacity, not software cost, and there are three questions to ask before you buy.

Chris Hart
Chris Hart, Chief Executive Officer
10 min read
Hero image: Big companies scaled agents this year. Everyone else stood still.
tl;dr

McKinsey's 2026 State of AI survey: 40 percent of billion-dollar companies are now scaling AI agents, up from 27 percent last year. Smaller companies sat flat at 22 percent. The gap is implementation capacity, not software cost, and there are three questions (setup, ongoing work, exit) to get answered before you buy.

Among organizations with more than $1 billion in revenue, 40 percent are now scaling AI agents, up from 27 percent last year. Among smaller organizations, the figure is 22 percent, unchanged. Software cost alone does not explain that gap.

McKinsey published its 2026 State of AI survey on August 25, based on 1,719 respondents across 97 countries.

The number that matters most to me is the split by company size. Among organizations with more than $1 billion in annual revenue, 40 percent are scaling AI agents, up from 27 percent last year. Among smaller organizations, 22 percent are scaling agents, essentially unchanged.

SHARE OF ORGANIZATIONS SCALING AI AGENTS One line moved. The other did not. 0% 20% 40% 2025 survey 2026 survey 27% 40% Revenue over $1B 22% 22% Smaller organizations, unchanged Source: McKinsey, The State of AI in 2026 (published August 25, 2026; 1,719 respondents, 97 countries).
Share of organizations scaling AI agents, 2025 to 2026 surveys. Source: McKinsey, The State of AI in 2026.

The broader survey makes the contrast more useful. Forty-four percent of organizations now say AI is scaling across the enterprise, up from 38 percent last year. But the share reporting any EBIT impact is essentially unchanged at 37 percent, and only about 6 percent qualify as AI high performers.

Large enterprises pulled ahead on agents while smaller organizations stayed flat. If you run a smaller software company, that is the part of the survey worth paying attention to. The question is why.

Budget matters. It does not explain the gap by itself.

The easy explanation is that large enterprises can afford agents and smaller companies cannot. The survey itself points to a more complicated answer.

About one in five respondents say AI operating costs, including token costs, have constrained their AI use, and McKinsey reports those constraints across the full range of AI tools. For AI agents specifically, about one in ten respondents cite cost as a constraint. Yet agent scaling moved sharply at billion-dollar companies and barely moved at smaller ones.

What separates the companies getting the most value is less about access to the technology and more about how they operate. McKinsey's high performers are much more likely to redesign workflows around AI rather than insert AI into existing ones, twice as likely to say senior leaders demonstrate commitment to the work, and twice as likely to have defined processes to measure impact.

That is why I think the constraint for smaller companies is often implementation capacity. Many agent products assume the buyer has people available to configure the system, manage exceptions, work through security and data questions, and keep the workflow current.

A 5,000-person company is more likely to have those roles already. A 200-person company may have a head of growth with three direct reports and a quarter to make.

The product can be affordable and still be impractical to run.

These products will get easier to adopt over time. But the gap widened this year: large-company scaling rose from 27 percent to 40 percent while smaller-company scaling stayed at 22 percent. That matters because the advantage is not only the software. It is also the year spent learning how to use agents inside your own workflows.

Three questions to answer before you buy an agent.

The answers to these questions lead to a more useful evaluation question than "How capable is it?"

Most vendors can now produce an impressive demo. But the right question is whether your team can put the product into production and keep it useful without creating a new operating burden.

These three questions get you most of the way there.

Setup. What does it do before your team configures anything?

Ongoing work. What will your team have to do every week to keep it running?

Exit. If you stop using it, how easily can you leave and take the history with you?

Three questions to test whether an AI agent fits your team.

Answer based on what the vendor has actually shown you. You will see what the answers imply for setup, ongoing work, and exit, plus what to verify before signing.

FIGURE 1 ⬩ TEST A VENDOR YOU'RE EVALUATING Three questions to test whether an AI agent fits your team. Answer based on what the vendor has actually shown you. You will see what the answers imply for setup, ongoing work, and exit, plus what to verify before signing. 1 SETUP How much setup is required before it does useful work? It starts with a defined job The demo showed the agent completing useful work before customization. Our team must design the workflow first Useful output depends on our team configuring or building the workflow. 2 ONGOING WORK What will your team have to do every week to keep it running? Light review Someone checks results or exceptions, but there is no recurring process. Ongoing administration Someone must regularly triage, fix, tune, or handle data and security issues. 3 EXIT If you stop using it, how easily can you leave and take the history with you? How long is the minimum commitment? Monthly or short term 12 months or longer Can you export the full history of what the agent did? Yes No WHAT THIS MEANS FOR YOUR TEAM EXAMPLE SETUP Ready to use ONGOING WORK Ongoing administration required EXIT Long commitment · Exportable history This option is ready to use, but it would need ongoing administration from your team. On exit, the long commitment would make leaving harder, though the history is exportable. Confirm who will operate it week to week and what the commitment costs if you stop early. BEFORE YOU SIGN, VERIFY Ask for day-two output described in writing, using your own data. Estimate the weekly hours and carry them in the business case as a cost. Ask what it costs to stop early and what happens to unused capacity. Test the export and confirm what the file contains. Based only on your answers. This tool does not use vendor data or score products. Static render of the interactive figure. The live version opens unanswered and shows no result until all three sections are complete.
QuestionAnswerWhat it means for your teamWhat to verify
Setup: does it do useful work before configuration?YesReady to useVerify in the demo what the product does before configuration, on your data.
Setup: does it do useful work before configuration?NoRequires configuration firstVerify who does the configuration, how long it takes, and what it costs.
Ongoing work: is the weekly work a light review?YesLight reviewVerify how many minutes of review a normal week actually takes.
Ongoing work: is the weekly work a light review?NoOngoing administration requiredVerify which role on your team owns the weekly administration.
Exit: how long is the commitment?ShortLeaving is inexpensiveVerify the renewal terms and any price step-ups.
Exit: how long is the commitment?LongLeaving costs money or timeVerify the early termination terms in writing.
Exit: can you export the history?YesThe operating record leaves with youVerify the export format and whether it includes the full action history.
Exit: can you export the history?NoThe record stays behindVerify whether any history can be retrieved at all after you leave.
Based only on your answers. This tool does not use vendor data or score products.

Setup: make sure it works before you customize it.

A platform that can build anything is valuable if you have a team available to build on it. If you don't, flexibility can become work your team never budgeted for. Someone still has to decide what to build, configure it, and keep it current as the business changes.

Watch the demo closely. If most of it is spent showing you configuration tools, ask what useful work happens before your team touches them.

If the answer is none, you are buying a toolkit rather than a working process.

Ongoing work: count the hours your team will own.

Every agent vendor will tell you the agent does the work. Ask what work is left for your team.

Who reviews its actions? How long does that take? Who fixes it when a data source changes? Who handles security questions in month three? Who takes over if the internal champion leaves?

For a smaller team, the practical test is simple: does the agent remove recurring work, or create a new recurring process?

Ask the vendor to describe a normal Tuesday three months after launch.

Exit: make sure you can leave without losing the history.

Long commitments are not automatically bad, but they shift more risk to the buyer.

Ask two questions: what does it cost to leave, and what can I take with me?

The second matters because the history of what the agent did is part of how you judge whether it worked. If that history cannot be exported, switching products also means losing part of your operating record.

For a smaller team, short commitments and exportable history reduce the cost of being wrong.

BRYNbyCivic Running now

What would this essay do if it could act? It just did.

Essay, alone

Someone reads it. Maybe they fit your ICP. The minute passes and nobody downstream ever knows.

Your chance to reach your engaged, identified prospect: Gone

Every run lands on the record.

Apply the same test to Bryn.

By those criteria, Bryn starts with a defined job, is designed to minimize ongoing administration, and is sold month to month.

Setup. Bryn watches your product, site, and CRM together, evaluates those signals against the customer profile you define, and takes an action you already approved when a meaningful pattern appears. You can customize the workflow, but you do not have to invent the job before the product can do useful work.

Ongoing work. Bryn is meant to remove the morning triage of which accounts showed intent, which matter, and what should happen next. Every action is logged, so your team can review what happened without reconstructing it across multiple tools. That audit trail also makes finance, privacy, and security review easier because there is a record of what the agent saw, why it acted, and what it did.

Exit. Every tier is billed monthly with no contract minimum, and the audit history can be exported. We give up the certainty of a long-term contract so customers can keep renewing based on whether the product is useful. Current pricing and terms live on the pricing page so readers can verify them directly.

Why a flat year matters.

None of this means smaller companies cannot scale agents. The fact that 22 percent already are doing it suggests the barrier is not company size alone.

But a year of no progress has a cost. Teams that started running agents in 2025 spent 2026 learning how their own data behaves when software acts on it, where human review is necessary, and which workflows are worth automating.

You can buy the software quickly. You cannot buy back that year of learning.

If agents are on your 2027 plan, get clear answers on setup, ongoing work, and exit before you let an impressive demo drive the decision.

If you're evaluating agents for a smaller team and want to compare approaches, I'm glad to talk.

Chris Hart

Chris Hart

Chief Executive Officer

More essays by Chris

Chris Hart is the CEO at Civic; he brings together decades of experience across technology, finance, and identity to help businesses navigate the shift to agentic AI. His Silicon Valley career spans more than 25 years, from running infrastructure at early internet and fintech startups to leading finance and operations teams at high-growth technology companies.

Beyond Civic, Chris has championed veteran leadership as Vice Chair of the Pat Tillman Foundation since 2006. When he isn't thinking about the future of identity and AI, you'll probably find him surfing or hanging out with his Dalmatian.