Signals: A Field Guide
2 of 4 parts published.
Field Guide, 1 of 4bryngtm
The Class You Own
There are four classes of GTM signal and only one of them is yours. Product signals are the highest-fidelity class, the only class nobody can rent out from under you, and the class almost nobody runs. Part 1 of Signals: A Field Guide.
Brad Webb
Field Guide, 2 of 4bryngtm
The Class You Rent
Anonymous site intent is the class almost everyone rents, including us. Renting is not the sin. Renting badly is: paying for a match rate you never route, treating a resolved visit as a lead, and forgetting that a rented instrument reprices, degrades, and gets rented to your competitor. Part 2 of Signals: A Field Guide.
Brad Webb