More than one person, a real stack, and someone who wants the receipts.
Once growth is a team sport, the questions change. It's not just "did we catch the signal": it's who acted, on whose authority, and what happens when something goes wrong. Increasingly there's a CFO or a data-protection lead in the room who wants proof before anything runs unattended.
Bryn is built for that reality: it acts on real buying signal across your product, site, and CRM, but it leaves a complete, readable record behind every single time: so trust doesn't have to be taken on faith.
Bringing someone who signs off? Book a walkthrough →
Every control is a feature you can point your reviewer at.
"Autonomy inside bounds is the whole design. Every control is a feature you can point your reviewers at." Every rule Bryn runs, we call it a Play: a trigger, the account it applies to, and the action it takes, all set once and approved once, is visible before it fires and logged the instant after.
Every action traces back to a Play you approved. Nothing runs outside that boundary.
Stop everything, or one region, segment, or Play. The stop itself is on the record.
What Bryn saw, why it scored that way, what it did: timestamped and exportable.
Every number shows exactly which signals produced it.
In plain terms: three signals blend into one score, and you can always see exactly why an account landed where it did.
"Every account gets a transparent score: Fit, Intent, Timing, and their Composite... For any account you can see exactly which signals produced the number."
— docs.civic.com/bryn/how-bryn-worksDoes this company look like your ICP: your ideal customer profile?
Is it behaving like a buyer: pricing visits, repeat sessions, high-intent signals?
Is it happening now, or was that last month?
The blend of the three. Plays usually trigger on this one.
"Should we run it?" is already a written test.
Field Notes runs a four-question governance test the team itself applies before anything moves from Approve into Run mode:
"Run, when the job clears all four and you are comfortable letting it go end to end. Approve, when you want to see the move before it leaves. Kill, the switch that is always in your hand."
— "Buy vs Build Has Become Can vs Should," Field Notes, July 10, 2026: read the full testBuilt for the org with a CFO and a DPO at the table.
— civic.com/bryn, Scale tier (pricing preview)Start free, or bring someone who signs off.
Your first identified visitor in Slack in about 30 minutes. Every run is on the record from the first minute.