Proof of Age Verification
Anheuser-Busch InBev is an iconic brand recognized across the globe with a portfolio of over 500 beer brands and a footprint spanning 6 continents. The company believes every experience with beer should be a positive one, so in December 2015 it established its four Global Smart Drinking Goals; details can be found on AB InBev’s website.
Approximately 90% of countries in the world have a Minimum Legal Drinking Age (MLDA). The legal drinking age in the United States is 21. AB InBev strongly believes that its products are not to be consumed by underage drinkers, so they promote, support and implement programs, public policies and campaigns to prevent, discourage and reduce underage drinking. Specific requirements regarding age verification and other measures to ensure the company’s marketing, communications and products do not reach underage consumers can be found in its Responsible Marketing and Communications Code. Currently, consumers who purchase alcohol provide a government-issued ID as proof of age for the gatekeeper, which might be a retail cashier, a bartender, or similar.
Proof of Age means no burden of data storage and the risks that come with it. Civic also can reduce underage drinking by ensuring sales are only made to those of legal drinking age.
Government-issued IDs can be easily faked and misused if not thoroughly examined with the latest technology.
Government-issued IDs expose sensitive personally identifiable information (PII).
Without proper age verification, there is the risk that alcoholic products can be purchased by underage consumers.