You decide what happens once. Bryn delivers it every time the pattern shows up, without waiting on you.
The name reads left to right: the behavior, then the window it happens in. Your decisions ride along, which destinations, which guardrails. Author it once, approve it once. Bryn carries it from there.
Five Plays ship with the product today, each named by its trigger, window, and destinations. Every run ends in a record you can replay.
An account keeps returning to pricing and comparison material inside one week. Pings #growth-signals, files a CRM task with the signal chain attached, and personalizes the landing page for the next visit.
91A known account reads the docs, opens the integrations catalog, and invites a teammate. Files an expansion task on the account.
A trial goes quiet for three days, then the account comes back. Pings the owner and personalizes the landing surface toward the unfinished setup step.
An active trial invites its second seat. Files the task and arms the upgrade prompt.
Outside interest and a resolved identity on your site, in the same window. Pings the owner and hands the account to your sequencer.
One worked example, end to end. Every Play breaks into the same four parts, and every run files the same kind of record.
The named behavior, with its window. Literal parts, not a paraphrase: three pricing visits, comparison material, repeated inside seven days.
Three visible axes against your ICP, who you actually sell to, composite 91. The Play sets the threshold; this one fires at 70.
Only the channels this Play names, nothing open-ended.
What it saw, why it scored that way, what it did. The entry is the work proof and the substrate Bryn learns from.
Compose trigger, threshold, destinations, and guardrails from the signals Bryn already catches. Every tier includes it.
Plays as files: versioned, reviewable, diffable. The same primitives as the builder, living in your repo.
Get new Plays and release notes as they ship, by email, nothing else asked.
Five come ready, and the sixth is the pattern only you know about.