# Bryn Use Cases

Five moments on your site that already mean someone's ready, and the Play Bryn runs when each one happens. Demo intent: a good-fit account circles back to pricing, then comparison material, then pricing again inside seven days, and Bryn pings Slack, files a CRM task with the signal chain attached, and personalizes the next page they see. Expansion: a trial account reads the docs, opens the integrations catalog, and invites a teammate, and the owner gets an expansion task. Trial rescue: a trial goes quiet for three days and comes back, and the owner is pinged while the landing surface steers to the unfinished setup step. Seats: an active trial invites its second seat, and the upgrade prompt is armed. Outbound: a third-party topic surge and a resolved identity line up on the same company, and the account goes to your sequencer. Every Play breaks into the same four parts (trigger, conditions, actions, log), and every run writes a replayable entry.

Source: https://www.civic.com/use-cases