# Introducing Bryn: the GTM agent that runs your signals, not just watches them

*Published 2026-07-02*

<blockquote><strong>tl;dr:</strong> Bryn is live, and anyone can start today. Bryn is the Signal-Based GTM agent for Growth teams. It watches your product, site, and systems of record together, scores intent against your own definition of a good account, runs the Play you approved, and records every step. We built it for our own team first and ran it on ourselves. In our own workflows, Bryn moved high-intent signals from "we'll review this later" to action within minutes, while keeping the work record. Now it is yours. Self-serve, starting at $49 a month.</blockquote>

<hr />

<h2>Bryn is live</h2>

<p>Today we are shipping Bryn to everyone.</p>

<p>Bryn is the Signal-Based GTM platform that lets growth teams convert anonymous intent into pipeline within minutes, with the audit trail their CFO and DPO already wanted. You can sign up, connect your stack, and run your first Play without talking to us first.</p>

<p>We have written for a while about the gap between a buying signal and a move on it. Today is the part where we stop writing about it and hand you the thing that closes it.</p>

<h2>The problem is not seeing. It is acting.</h2>

<p>Intent is perishable. A high-intent signal is not a durable statement about a company, it is a statement about a moment, and the moment decays whether or not anyone is looking at it.</p>

<p>Detection has become crowded and increasingly commoditized, but detection alone does not move fast enough to turn intent into pipeline. De-anonymized traffic, enrichment, product events, intent feeds: most growth teams can already see more than they can act on. The edge has quietly moved off the seeing and onto the minute after, the window where a credible, relevant response still lands while the buyer is still in the moment.</p>

<p>That window is where most stacks leak. The signal fires, lands in a channel, waits for someone to notice, waits for a standup, waits for an owner. By the time a real response goes out, the moment is days gone. Nobody did anything wrong. The failure is structural. You cannot buy your way out of a handoff by buying another way to see.</p>

<h2>What Bryn does</h2>

<p>Bryn is built for the minute after the signal. The loop is four steps:</p>

<ul>
<li><strong>Watch.</strong> Bryn watches your product, your site, and your systems of record together, as one picture, not three disconnected feeds.</li>
<li><strong>Score.</strong> Bryn scores intent against your own definition of a good account, on transparent, multi-axis criteria you can read and adjust.</li>
<li><strong>Run.</strong> Bryn runs the Play you approved, end to end, the moment it matters.</li>
<li><strong>Learn.</strong> Bryn records what it did and the outcome, so the next run is better informed than the last.</li>
</ul>

<p>The Play is the primitive. An operator approves a Play once: what fires it, what happens, where it lands. From then on Bryn runs each instance on its own, and logs every one. You keep bounded autonomy. Run is the default, Approve is opt-in for the moves you want eyes on, and there is always a kill-switch.</p>

<p>The audit log is not a compliance afterthought. It is the work record. Every run is logged, so you can always answer why a given account was contacted on a given day, with what, and on whose authority. That answer is what your CFO and your DPO have always wanted, and it reads as a capability, not a warning.</p>

<p>The product is the agent. Bryn is not another dashboard to watch. It is the governed execution layer that runs Plays through your stack.</p>

<h2>Who it is for</h2>

<p>Bryn is built for the Head of Growth at a B2B SaaS company. If you have more signal than you can act on, a small team, and a number to hit, Bryn was built for your week. US-only at launch.</p>

<h2>What it costs</h2>

<p>Bryn is self-serve and priced to start small:</p>

<ul>
<li><strong>Explore, $49 a month.</strong> The entry point. 7-day trial, no credit card.</li>
<li><strong>Bootstrap, $199 a month.</strong> 7-day trial, credit card required.</li>
<li><strong>Growth, $499 a month.</strong> Recommended. 7-day trial, credit card required.</li>
<li><strong>Scale, $999 a month.</strong> For higher volume.</li>
</ul>

<p>All prices monthly, US-only. No free-forever tier. You can start on Explore today, no card, and see Bryn run on your own signals before you decide anything.</p>

<h2>On trust</h2>

<p>Bryn inherits Civic's SOC 2 control environment, with every run logged and exportable. We treat the audit trail as a feature of the product, not a box to check, because the same record that proves the work to your finance and privacy teams is the record that tells your growth team what actually happened.</p>

<h2>Start today</h2>

<p>We built Bryn for our own team first, because that is the only honest way to ship something you intend to put in front of other people. In our own workflows, Bryn moved high-intent signals from "we'll review this later" to action within minutes, while keeping the work record.</p>

<p>Now it is yours.</p>

<p>Stop watching signals. Start running them.</p>

<ul>
<li>See how Bryn works: <a href="/bryn">civic.com/bryn</a></li>
<li>Start the 7-day Explore trial, no credit card: <a href="/bryn">civic.com/bryn</a></li>
</ul>

<p>Chris Hart, CEO<br />
Daniel Kelleher, Chief Technology Officer<br />
Brad Webb, Chief Growth Officer</p>

Source: https://www.civic.com/news/introducing-bryn
