# How Bryn Works

How Bryn works, in five steps that are the whole product. Signal: Bryn watches three surfaces with one scope, your product, your site, and your CRM, and turns what it sees into named reads on what a buyer just did, scored as they land on a single timeline. Resolve: a signal on its own is a visit from nobody, so Bryn resolves it into the company behind the domain and, when it can, the person and their role, working at the account level first. Score: fit, intent, and timing meters roll into a composite. Decide: you approve once what's worth acting on. Run: a buyer moves and the approved Play runs within the minute, on the record, with every run replayable from the log.

Source: https://www.civic.com/bryn/product