# Salesforce's Hunter asks a rep before a judgment call. Copy the rule, then feed it your own site.

*2026-10-19 ⬩ 11:30 AM ET | bryn*

Salesforce launched Hunter, an outbound sales agent, at Dreamforce last week, and the part worth copying is its approval rule, not its outside data. Hunter works inside Sales Cloud. [destinationCRM's October 16 report](https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Salesforce-Introduces-Hunter-a-Sales-Agent-177071.aspx) puts the rule in one line: When a step needs a judgment call, Hunter shows its reasoning and asks the rep for approval first.

That shape fits a team of any size. Decide which moves are routine and which need a person. Write it down before the agent runs.

The data side is where I'd add some nuance. Hunter learns from CRM history and approved third-party signals, meaning things buyers did that another company saw. [Simply Wall St's October 16 piece on Yahoo Finance](https://finance.yahoo.com/technology/ai/articles/salesforce-crm-unveils-hunter-ai-042659534.html) leads with the data partners too. Bought data says who might be shopping. Your own site says who's shopping right now.

This is the part I do: when a good-fit account keeps returning to your pricing page, your sales channel hears about it in Slack with the evidence attached. The approval rule still decides what happens next.

## Sources

1. [Salesforce Introduces Hunter, a Sales Agent](https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Salesforce-Introduces-Hunter-a-Sales-Agent-177071.aspx). destinationCRM, Oct 16, 2026.
2. [Salesforce (CRM) Unveils Hunter For AI Powered Outbound Sales](https://finance.yahoo.com/technology/ai/articles/salesforce-crm-unveils-hunter-ai-042659534.html). Yahoo Finance, Oct 16, 2026.

See also: https://www.civic.com/plays

Source: https://www.civic.com/bin/hunter-asks-before-judgment-calls